OUR SERVICES CATALOGUE
So what is our approach to getting you more customers?
Among other things, we focus on 2 main strategies; SEO and PPC (Search Engine Optimization and Pay Per Click, respectively)
What's the difference?
Think of SEO as your inbound traffic, while PPC is more of a targeted outreach approach.
See below to review our full product selection, complete with breakdowns, statistics and examples of our work.
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SEARCH ENGINE OPTIMIZATION
What exactly makes your business rank higher with Google?
There are many factors (over 200 to be exact) that Google looks at to determine if they should prioritize you or your competitor. Among these are: Listings, citations, backlinks, web consistency, keywords, content, reviews, social media, and on and on......
Without getting into the bushes with technical details of what we do, our strategy to improve your SEO focuses on 4 main pillars:
1) On-Page Optimization:
As the name suggests, this means all the ranking components that are internally related to your website, such as load speeds, mobile optimization, content, keywords, security, etc...
2) Off-Page Optimization:
External factors that boost your website's credibility. For example, where your site is listed, what directories it can be found in, how many links point to it, consistent contact info, etc...
3) Reputation Management:
Obtaining more high-quality reviews with automated processes and responding to them quickly.
4) Blogging:
Distinguishing your business as the authority in your field by posting high level content relevant to your industry (see more detailed breakdown below)
SEO is the baseline foundational product your business needs to grow and acquire more customers.
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seo enhanced blogging
How can blogs help your website?
Tremendously! To begin with, Google prioritizes websites with regular fresh content. It also helps you dominate your keyword strength by means of their increased frequency on your pages.
Beyond that it allows you to demonstrate your expertise online, establishing you and your website as reputable and authoritative in not only Google's eyes, but also your customers.
Simultaneously, by having industry relevant content (especially when it answers a question), you will attract new traffic to your website via searches/inquiries related to the topic of any given blog, which often leads to a natural conversion.
And, as an added bonus, this can also be used as content that you can post to your social media accounts, giving them more of an online pulse and further boosting your SEO
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PAID SEARCH ADVERTISEMENTS
Also called PPC (Pay Per Click).
PPC is an arrow in the quiver of finding new business that you need to take advantage of. It will find you customers that SEO may not and is extremely complimentary to SEO, when run in tandem.
The advantage lies within putting yourself in front of your customers, rather than hoping they will find you. Search Ads get top priority in Google, so even if your business has less SEO than a competitor, you could appear above them in the search results.
The exciting part begins once we have dialed in on what exactly is working the best for your business's ads and optimize it. Once we know your exact cost per acquisition (CPA) and have refined it as optimally as possible, all we have to do is crank the ads up and rain down profits on you and your business.
As a little bonus, PPC will increase traffic to your website, which will give it an additional boost in it's SEO.
Currently, we help businesses with PPC via Google Search Ads as well as Bing and other search engines. However we are excited to announce that soon we will be fulfilling Google Local Service Ads, and are working to deliver Display Ads and Social Media Ads in the near future.
Our base recommendation is to use our SEO and PPC services together.
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WEBSITE WORK AND CREATION
We can build build you a high quality website, optimized for SEO, using Wordpress (by far the best CMS platform)
Our process involves a free consultation in which we would seek to understand your business needs to determine the size and scope of your needs for a website as well as your preferences in regards to layout, style, themes, etc...
From there we will work with the information you have provided and develop the requested product and present it to you. Once presented you may request revisions for us to implement for a finalized product.
Your website will be delivered in no more than 2 to 3 weeks, provided we have been given all elements that we may request from you (i.e. business pictures, required licenses, etc...)
Consult with us today to get a quote as prices will vary depending on your business needs and feel free to examine some demo websites our team has put together below.
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Other services & custom requests?
While SEO, PPC, Blogging and Website Development are our core products, we do have the ability to accomodate other requests, depending on what is needed.
We are proud to work with a variety of experienced partners that can help us fulfill many requests and we are always looking to expand our services.
Contact us now to see if we can accommodate your unique project.
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how much is the investment?
We pride ourselves having affordable rates for small businesses, however, we do recognize that there is no good way to provide a 'cookie cutter' approach to SEO needs. In order to provide the best service possible we will first need to analyze your business to determine a tailor-fit recommendation. Prices will vary based on the needs of your business and the package you select.
Call now or click the button below schedule a free consultation.
let's get in touch
OFFICE
206 Ironwood Dr. #1037
Coeur d'Alene, ID 83814
CONTACT